Why Partner with the Australian Property Institute?
API’s leadership and influence is a powerful association for our supporters and partners. As the peak membership body for the profession, we’re focused on forming meaningful and mutually beneficial relationships with sponsors and partners. Our focus is on securing lasting partnerships, rather than cultivating a large sponsorship pool.
A partnership with the API will enable your organisation to:
- Establish and enhance brand awareness by showcasing your products and services to the profession.
- Develop an integrated marketing and promotional campaign to support business objectives and drive sales.
- Build connections and relationships with key industry representatives.
- Position your organisation as a leader and ‘go-to authority’ for the property profession throughout Australia.
- Be informed about the trends and issues affecting property practitioners, enabling your organisation to tailor and leverage its approach to the profession.
The API has a wide range of opportunities for companies to promote their services and brand to members. However, partnering with the API is about more than just reaching the our membership base.
Our professional development and networking events are promoted to and attended by people outside of our membership base. A wide variety of opportunities exist including hosting, sponsorship, trade display, speaking roles, collateral and bespoke options.
The API’s Australia and New Zealand Property Journal has a wide distribution base and a long shelf life which makes advertising a great way to promote your brand and services. A array of options are available including advertising space, editorial and careers as well as content and feature specific promotion.
Our website is visited by API members as well as members of the public who are seeking more information about the API’s work and access to our Members. Banner space, and career listings are amongst the opportunities available.
We communicate to members, non-member subscribers and Australian Property Journal subscribers through targeted and national eDMs on a regular basis. Opportunities exist to promote your company with advertising banners and content marketing.
API Social Media Promotion
The API has a variety of social media pages across Facebook, Twitter and LinkedIn. Promotional support can be provided through posts and photography in conjunction with overarching partnership campaigns.
Our events, publications, eDMs, social media and website can be accessed by companies to promote their brand or services.
The API doesn’t believe in a ‘one size fits all’ approach. We understand that each company is looking for different outcomes from their marketing budget and we’re committed to working with you to create a package which meets your needs. We provide great value for money while providing access to a membership base that only the API can offer.
For more information:
Head of Marketing & Communications