1. The Rationale
The history of the API since 1988 reflects the desire on many occasions to broaden our membership base of property professionals.
Our Members operate across the property profession and, as the future of work evolves, we have experienced, and will continue to see, shifts in the sector and career paths in response.
We are finding that over time as careers evolve out of valuation in to other areas of the property profession, these members leave the API as the cost of maintaining the valuer certification and having to undertake CPD points, does not represent value for money, nor rational sense. Exit interviews indicate they would like to stay associated with the API and would do so if a professional membership and a well-developed, relevant professional development programme made available.
This outflow of members of the API is not ideal, and which without positive action to sustain membership numbers (at a time when younger professionals are less willing to commit to ‘joining’ any organisation), would inevitably result in future Boards having to choose between increases in membership fees or reductions in the scope of API activity or service levels.
We believe that our growth in non-valuer categories must be targeted, relevant and high quality. We can best achieve this by providing a professional membership (not Connect) to non valuer members. Cross fertilisation of ideas and knowledge of professionals from diverse property sectors supports a growth mindset. Additionally, the right to participate and provide valuable input to the governance framework of the API (by participating in voting and an opportunity through our yearly election process, board membership) will greatly enhance the ecosystem that is the API for its future.
Offering a membership category that enables remaining a member of the API (MAPI) and pursue qualifications that are relevant to their current area of practice, offers relevance for these professionals and allows the API to retain our highly valued professional cohort.
Our current membership data shows a membership of 8025. We have been open in our communications with members that we remain cautious looking at old data, due to outdated systems in place and process changes over time. Looking at the APIV data – 3250 individual and 460 corporate members. We know this is correct.
2. What is the purpose of Motion 1?
The purpose of the AGM Motion 1 is to provide our member elected, trusted, highly experienced Board members to determine the strategic direction of the API and therefore, with that, retaining the opportunity to remain agile as the future of work shifts and to determine membership categories in the best interests of the profession.
We would always retain and reserve the rights of members to attend, speak to and vote in general meetings within our Membership Policy to be developed following the success or otherwise of the resolution at this year’s AGM. There is no intent to alter this current right of our members. We have never advised that the API would remove that right.
WE DO NOT INTEND ON LOWERING STANDARDS IN FACT THE OPPOSITE.
The ability to grant voting rights to our Professional membership categories, PMAPI and MAPI, in recognition of the professionalism, qualifications and ongoing education and professional development that will continue to be built on, much like the RPV/CPV categories have to date. There is no intention to remove any Member’s Voting Rights.
For eg, PMAPI members are not afforded a vote under the Constitution and currently the Board does not having the flexibility to be able to rectify this when reviewing strategy. This represents a clear inequity as both PMAPI and AAPI have done the valuer degree.
3. Consultation to Date?
As we continue to build the member value propositions for each new area of specialisation and recognition and the pathways to support, to date, we have had discussions in State Committees, Discussion groups, Conferences and Events and the CEO, Current Chair Bruce Billson and Immediate Past Chair Tyrone Hodge have held meetings with member groups providing further information.
In addition, the CEO has provided information on request or direction to its location on our API website to allow members the opportunity to review what was being proposed in order to form a view. If members don’t accept this change on this occasion, we will continue to develop the category and proceed to another time.
It is the role of the elected Board to best drive a strategy for the benefit of our members.
We appreciate that of our approximately 8000 members, there will be varying views and levels of understanding the strategic imperative . That is why we have established education reference groups to get in behind the professional areas and build a high-quality product and member value proposition.
As concerns or queries were raised, we adapted our thinking as to the development of the MAPI category, along with the value proposition of high-quality professional education and pathways. It is important to note that we are utilising an agile framework as we seek feedback and adapt to ensure the highest best practice specialist modules are built within our Membership and other Policies.
|18 November 2019||WA & VIC State Committees||Discussion|
|21 November 2019||ACT State Committee||Discussion|
|February 2020||CEO State Chairs report||Discussion with State Chairs|
|6 February 2020||SA State Committee||CEO State Chairs Report in the meeting papers|
|7 February 2020||VIC State Committee||CEO State Chairs Report in the meeting papers|
|19 February 2020||NSW State Committee||Discussion and CEO State Chairs report|
|20 February 2020||TAS State Committee||Discussion and CEO State Chairs report|
|6 May 2020||QLD State Committee||Discussion and CEO State Chairs report|
|February 2020||CEO State Chairs report||“Member renewals well underway and up from this time last year. Plan is to actively follow up non-renewals or resignations and retirements to gather data.
MAPI launch planned post renewals completion. This new professional membership category is looking to capture a broad range of property professionals such as property managers, property finance, infrastructure professionals, legal and HR to tap into this broad market as potential for controlled membership growth and increased revenue. Value propositions will be developed for each.”
We are not proposing to change our API Objects, Vision or Purpose.
Qualifications are a threshold to membership – in effect a ‘credential’ and attach to differing levels of expertise created as the specialisation stream for these. They still operate outside of the Constitution, have their own brand and value proposition. We are seeking to bring in others from the property profession in new categories that may also be life members or associates; or ‘specialists’. The ‘categories’ in which they operate within the property profession rightly should fall within the province of the governing board.
4. How much information in relation the Board Election and AGM have the Members received?
Our Campaign Performance Report is attached, which clearly outlines the extent of the provision of information to our members, all communication and the range of channels to enable our membership to have notice of, supporting information and to understand the AGM Motions and how they register to attend.
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