Increasing awareness of our Institute and the profile of our professionals through considered advocacy will enable members to unlock greater value in their profession while enabling the API to diversify and enhance its member base.

PURPOSE:to advocate on property matters and leverage the voice of the API
BRAND:to build brand awareness through independent, objective and authoritative advocacy that promotes the relevance of our members and the credibility of our Institute.

The API sets and maintains professional, entry and ethical standards which our Members are bound by.  It is because of this that stakeholders and government seek our impartial and expert advice on matters which impact the property sector. 

The API has Members across the property profession.  This means that the API not only has the expertise to provide a wide range of advice to an equally wide range of stakeholders, we provide that advice to stakeholders in line with the API core objectives - Independent, Objective and Authoritative.

Current advocacy projects

Recent advocacy projects


For more information about Advocacy please contact:

Contact:  National Manager – Member Services and Advocacy